Due to EAACI’s non-profit nature and involvement of numerous stakeholders, multiple content editors with diverse focuses contributed, leading to a content-heavy website lacking organisation and clear structure. This cluttered and unstructured environment posed challenges for users in locating specific content they needed.

Facilitating interactive workshops involving stakeholders, I led a collaborative effort to gather insights. Through engaging discussions and iteration sessions, our collective focus extended to strategically restructuring content, refining navigation. This comprehensive approach ensured that stakeholders not only feel involved and heard but are also well-equipped to navigate the changes seamlessly and make the most of the improved user experience. While creating the two products, we gave them a refreshed look, expanding upon the brand identity, to further enhance the over-all user experience.

After reorganising the content and creating a new information architecture, we made a strategic decision to connect the two websites, enabling seamless communication between them. By implementing a search functionality that queries both websites, users now enjoy a comprehensive view of relevant content. To further refine results, we integrated customisable filters. This user-friendly approach simplifies access to specific content, aligning with individual requirements. Post-launch analytics notably revealed that the most visited page is the search, confirming its central role in enhancing user engagement.

With the implementation of a new navigation system, the capability to search both sites seamlessly, and a minimalist aesthetic, both platforms now provide users with a significantly improved and more user-friendly experience.